The book Business Model Generation has been around for 5 years now so for some of you it may feel like it’s a bit late for a book review. Yet in the SME world I think the Business Model Canvas, the visual image in the book, is rarely used.
Isn’t it funny that in most businesses everybody sort of assumes everybody else knows how the business works? Yet when you get the chance to ask them……there’s lots of gaps in understanding! Equally when a new business idea gets worked up there seems to be a lack of structure to build the idea.
Business Model Generation provides a powerful visual approach to understanding complex processes with organisations. Here is the link to a 2 minute video that explains the Business Model Canvas.
Plus, it’s a pleasant book to read, almost like a coffee-table book, full of great graphics and imagery.
If you can relate to any of the following then seriously consider using the Business Model Canvas:
There will be a host of other situations the Canvas will be really useful – please feel free to call me on 07790 615120 to chat through your thoughts, ideas and questions!
Enjoy reading Business Model Generation!