Three small businesses in Bradford, specialising in market research, wanted to collaborate on winning work that they couldn’t win individually. They had been brought together by Bradford University School of Management and encouraged to explore opportunities.
The business owners had held several meetings to discuss how they could work together but progress was slow and too often discussions went off in a tangent, leading to frustration.
We were invited by the School of Management to meet the 3 business owners and chair future meetings, including running workshops to clarify the purpose of the collaboration, what the parties brought to it and how they could work together. Those workshops used the methodology called Logo Visual Thinking to draw out people’s thoughts and opinions and encourage the 3 owners to structure those thoughts to give a clear way forward.
Combining a flexible yet firm approach to chairing the meetings with the LVT methodology gave the 3 businesses a clear way forward on how they could work together. They identified a tender from the Joseph Rowntree Foundation to bid for and were successful. Alison Widdup, one of the 3 business owners said,
“Peter facilitated meetings between three businesses (of which I was representing one) that were looking to establish some form of Joint Venture. To the meetings, Peter brought an outside in perspective, which the group found very useful. However, what was particularly effective and really helpful to the diverse group was Peter’s use of Logo Visual thinking to help us get clarity of purpose and identify actions. Peter is a passionate advocate and practitioner of systems thinking in service delivery and I would be more than happy to recommend him to companies wanting to improve dramatically, and open to ideas as to how they might achieve it”